Deeper than hair how to#
Davis learned how to hold a camera in her television production coursework at Bartram High School, so it comes naturally to her. When she moved to the house this past January, she converted the second bedroom into a video studio.Ĭhivina "Veen" Davis is a stylist at the salon whose braid styles, for which she deftly pans over a unique patchwork or cornrows and intricate beading, often go viral. University of California Santa Barbara black studies expert Ingrid Banks, who researches black hair salons, said social media "has shaped how salons do business today" by providing "an incredible line to free advertising." And Taylor has parlayed that into salon ownership, a hair care line, a popular YouTube channel, a gaggle of celebrity clients and a house in North Hollywood. The tactics at the salon - with its heavy marketing focus on Instagram and YouTube - demonstrate a shift within the hair care industry. "I have my phone and my laptop more than I have my flatiron now," said Taylor. Taylor admitted she doesn't do as many blowouts these days, not because she's the boss lady, but because she spends so much time in production mode. Her salon, Deeper than Hair, specializes in transforming natural hair - black hair in all its curly, coily and wavy textures - to straight tresses with Marcia Brady-level shine. Looking at the resulting shiny hairstyle with each strand stopping in a perfect imaginary line, Bowman grabbed her phone and set up one of the new tools of her trade: professional lighting equipment.ĭuring the quick photo shoot, the salon's owner and founding stylist Annagjid "Kee" Taylor sat one station over, finishing up an edit of a video for YouTube.
Tashima "Tah" Bowman had just finished a wash and press for the client.
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